Cartonomy: Shop of Mom Report
Client
Cartonomy - e-commerce startup
Role
Graphic Designer
Duration
~3 months
Editorial design that visualizes consumer behavior through accessible, data-driven storytelling
Project Type
Editorial Design / Infographics / Internal & External Comms
Summary
Cartonomy’s annual report examined the views of mothers who make the shopping decisions in their household.
My Role
Tools
Adobe InDesign
Adobe Illustrator
Google Slides (integration for presentations)
Cartonomy conducted research into how mothers — a key customer group — shop online collaboratively. I was given images and text, and created the layout design, visual design, and data visualization infographics.
My task was to turn this research into a clean, digestible, and visually engaging report that could serve multiple purposes:
Internal product insights
Investor conversations
Marketing materials
Downloadable press asset
The Work
Working from raw data, user quotes, and internal copy, I:
Created a modular editorial system with flexible content blocks
Designed custom infographics and iconography to explain behavioral trends
Balanced brand tone (friendly and smart) with editorial credibility
Applied layout rhythm for easy skimming — using white space and color to guide flow
I collaborated with both the design and marketing leads to ensure the document could work as both digital PDF and printed deck.
Outcome
The Shop of Mom report became a foundational piece for external conversations. It helped Cartonomy articulate its value proposition with data-backed clarity, and reinforced the company’s focus on user-informed e-commerce.
Why It Matters
This project required strategic thinking, visual hierarchy, and narrative framing. I wasn’t just decorating slides — I was translating human behavior into visual systems that moved stakeholders, built credibility, and connected with real-world users.
Infographic Designer
Layout Designer
Visual Systems Contributor