Close-up of long green leaves on a plant, with a black background.

Welcome!

I’m Ona Mumtaz, a UX Designer & Product Strategist who excels in simplifying complex information into intuitive design solutions by translating business and user needs.

UX Design

Ancera Post-Harvest App

UX strategy & design for an app created to allow allied customers within the meat-industry to be able to gain insights on facility performance through microbial data.

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Jiminy Pocket Care

UX research, strategy, & design for a mental health app where users can engage independently or with the help of an AI chatbot.

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Consent Guardians

UX research, strategy, & design for a third party plugin to bring consent to the forefront of the music festival experience.

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Testimonials

  • "Ona is a a true creative and a great teammate. I worked with Ona on the product team for a year and collaborated with her on many projects. Her ability to listen to understand specific pain points, perform competitive research, and then offer recommendations was impressive. She always brought a positive attitude and cheerfulness to our team."

    —Former Colleague on Product Team at Digital Onboarding

  • "I had the pleasure of working with Ona closely over the past couple of years and have seen her grow both professionally and personally during this time. Ona has a natural curiosity, always seeking to clarify the user journey so that she can deliver the best overall experience in her designs. Ona is motivated to continually explore modern and novel techniques through self-learning and application. Although we worked on opposite coasts, her accountability and positive energy yielded a truly collaborative partnership, as if we were in the same building."

    —Former Colleague on Product Team at Ancera

  • "Curious. Driven. Talented. Far from just any designer; Ona leads with care, focus, and intention. Ona was a student in my UX Design class at General Assembly and it was her curiosity that made the class as engaging as it was. She often asked questions that would inspire some of the best in-class discussions. As her mentor post-GA, I've seen and have deeply admired how driven she is as she continues to develop her UX skills. She has fully immersed herself in the field and is one of the most determined designers I've ever met. And when one takes into consideration her experience as a Graphic Designer and her expertise in front-end development and UX Research, it's safe to say Ona is an incredibly talented UX practitioner. Her curiosity, drive, and talent are at the core of what steers her towards leading with care, focus, and intention. That care, focus, and intention can be adequately summarized by Ona's passion for purpose-driven work that focuses on social impact. After knowing Ona for a few years now, this makes all the sense in the world. Ona is empathetic, detail-oriented, and incredibly creative. Ona's UX Research skills are completely powered by her incredible empathy skills which I saw first-hand through her GA final project as well as a post-GA project that I helped mentor. Her attention to detail stems from her previous experience and she continues to leverage said attention to detail in her UX work. As for her creativity, you don't need to dig too deep to notice it. However, the key is that Ona is able to come up with creative solutions based on user needs. She deeply understands how to address user needs and uses research and creativity to make her design decisions; a combination typically difficult to nail. I am confident Ona will make an incredible impact on whatever UX team she is on.

    —Former UX Teacher