Tribeca Film Festival

A print design concept for an advertisement campaign that blends editorial storytelling with cinematic visual language

Project Type

Poster Series / Sequential Print Campaign / Student Award Winner

Background

As part of a college assignment, I was tasked with creating a campaign for the 2012 Tribeca Film Festival. The only design requirement was to include the official logo — everything else, including assets and layout direction, was entirely self-led.

My Role

Tools

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe InDesign

Create a poster campaign that:

  • Showcased multiple films from the festival in a unified visual voice

  • Honored the editorial and cinematic feel of the Tribeca brand

  • Worked both as standalone ads and as a sequential series

The Work

Each poster highlighted one specific film screening at Tribeca, and featured:

  • A pull quote from the film

  • A still frame, masked by a custom geometric overlay referencing the Tribeca logo

  • A minimalist design approach that let the film imagery speak for itself while maintaining typographic consistency across the series

I sourced, curated, and edited all visual assets myself — including promotional stills and posters — to maintain alignment across tone, texture, and composition.

Outcome

This project won Gold at the Student ADDY Awards, judged by practicing art directors. The win reflected not just execution but strong storytelling and alignment with a brand-driven design system.

Why It Matters

This series blends cinematic energy with editorial restraint. It demonstrated my early ability to design within an existing visual ecosystem while still expressing conceptual independence — a skill that directly translates to agency and in-house brand environments.

  • Concept Development

  • Poster Layout & Graphic Design

  • Asset Curation

  • Visual Identity Alignment

The Goal